Do yourself a favor and hire an auto mechanic and social media director

Business owners that drive cars should NEVER be doing this

May 2, 2015

If you are a business owner that drives a car, you are likely to be very busy helping your customers, managing your employees and keeping your operation running smoothly. The last thing you need is to expand your responsibilities and duties to tasks that are not core to your business. Do yourself a favor and hire an auto mechanic to change the oil in your car and hire a social media director to grow your business.

Your beloved car takes you to and from work every day, to appointments, dinner with the family, and, of course, you are going to take care of it with regular oil changes. Your social media can effectively market your business, increase sales, improve communication with your customers and allow your fans to recommend you to their friends.

Here are some of the steps in changing the oil in your car:

  • Purchase oil and oil filter
  • Remove the old filter
  • Drain the oil
  • Install the new filter
  • Refill the car with oil
  • Properly dispose of the used oil and filter

Here are some of the steps in managing your social media:

  • Review industry news on social media changes and trends
  • Create graphics for advertisements and media
  • Write articles helpful to your audience
  • Send newsletters to your customers
  • Send updates through Twitter, LinkedIn, Facebook, etc.
  • Manage paid advertising
  • Review analytics (heatmaps) to measure marketing efforts
  • Create landing pages for focused advertising
  • Manage your lead funnel

In both of these cases, you may be able to save money by doing it yourself, but at what expense? Do you think you would be as efficient changing your oil as your mechanic? They may likely service one car after the other and worked to make the process efficient and effective. The garage owner shares the overhead expenses across all the customers to bring value to his services. Similarly, a social media director invests in attending conferences, purchasing software, reviewing articles and talking with vendors to create a system that will add value to their customers as well.

Warren Buffet's advice to business owners is to not only figure out what you as a manager should be doing, but also to figure out what you should NOT be doing. Time researching social media is time away from speaking with customers, listening to your employees and (for the lucky ones) spending time doing fun things away from work.


Aaron Jay Lev
Director of

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